Poultry,
Perfected.
Bred to taste better, naturally.
Discover how we created the Norfolk Black breed of chicken, a unique bird with an exceptional flavour. Learn about the habitats our chickens range freely through, the high standards we commit to, and what chefs and food enthusiasts can expect from the delicious end product.
Raised the way we think is right.
We strive to do our very best for our special breed of chicken, so they have a happier life and can slowly grow to create an exceptional meat fit for leading chefs and their customers.Our commitment to high welfare standards includes small flocks and providing habitats where birds can range freely.
We endeavour to create an environment that our Norfolk Blacks feel comfortable exploring so they can enjoy a natural lifestyle. Because when our birds thrive, food enthusiasts can enjoy an unrivalled taste experience.
We’re RSPCA assured The RSPCA’s farm assurance and labelling is the UK’s only scheme of its type to focus on improving the welfare of animals reared for food.
A member of the Red Tractor Farm Assurance Poultry Scheme, this provides consumers and retailers with confidence about product quality, including food safety, animal welfare and environmental protection.
How Our Journey
Started
Our story began with turkeys. Our founder Mark started small with just 12 Christmas turkeys grown the traditional way: free range and corn fed. This was intentionally the opposite of intensively reared poultry. This is what sparked our success.
Things take off
Soon the business became Traditional Norfolk Poultry (TNP) growing free range and organic chickens and organic chickens alongside turkey.
Hatching a plan
Following the success of the Norfolk Black Turkey, we set out to create the unique Norfolk Black Chicken. We wanted this new breed to be exceptional – and different. Black feathered with highlights of red and iconic black legs, a superb ranging bird. It had to have excellent conformation and be able to roam freely in its surroundings. Plus it needed to taste delicious.
We cracked it
Years of research and development went into making this breed the superior bird we’d envisioned. Finally, we got to the Norfolk Black Chicken as you know it today.
Chosen by leading chefs
Not only is the Norfolk Black Chicken on the menu at respected restaurants, it was even selected to be served at a state banquet in 2025, showing it’s considered to be fit for a King.
May the story never end
High welfare standards remain a priority. We truly believe the birds happy well cared for life makes for a better taste.
Slowly grown to taste superior
Norfolk Black Chicken are incomparable to any ordinary free-range bird. This is not just because of their black feathers and excellent conformation, but because these exceptional birds are slow grown in small flocks.
Reared on family farms in Norfolk, this superior chicken enjoys a specially designed feed enhanced with corn and other grains. This helps the birds develop their unique flavour.
The Norfolk Blacks Chickens are also free to forage our herb-enriched meadows and our woodland areas for bugs and insects, which further enhances their quality. Happy, healthy birds naturally grow to
taste better.
Elevate every chicken dish with the Norfolk Black
Succulent
Flavourful
Buttery
Crisp skin
Elevates every occasion.
Because Norfolk Black Chicken elevates any chicken dish, our exceptional chicken is selected to be served in respected UK restaurants and Royal households.
The succulent, flavourful, buttery meat is complemented by delightfully crisp skin and a mouth-watering aroma that together make for a taste experience that’s without equal.
Both leading chefs and food enthusiasts who appreciate the superiority in flavour choose Norfolk Black Chicken to make any occasion extra special, from beautiful wedding breakfasts to remarkable Sunday roasts.